Most coffee brands start in a boardroom.
Ours started in a pasture.

Between early mornings, dirt under our boots, and a handful of very opinionated animals, Don’t Be An Ass Coffee Co. was born. Not from a marketing plan, but from real life.

Out here on our farm, the days start before the sun and don’t end when it sets. Coffee isn’t just a drink—it’s survival. It’s that first deep breath before the chaos, the reset button after a long day, and sometimes... the only thing standing between you and being a complete ass.

And speaking of asses, ours are real.

The donkeys you see on our bags?

They’re not mascots made in a design studio. They’re actual members of our farm.

They’ve got personalities bigger than most people we know, stubborn, hilarious, curious, and somehow always in the middle of everything. They remind us daily to slow down, laugh
a little, and try not to take life too seriously.

That’s the heart of this brand.

Why We Exist:

We didn’t start this to be just another coffee company. We started it because:

- Life’s too short for bad coffee

- People take themselves way too seriously

- And the world could use a reminder to just... not be an ass

Whether you’re grinding through work, chasing kids, building something from scratch, or just trying to get through Monday—we’re right there with you.

Our Coffee:

We keep it simple:

- Quality coffee that actually tastes good

- No fluff, no nonsense

- Just bold, smooth, get-your-ass-moving fuel

Every bag is built for real people living real lives—not influencers pretending to sip coffee in perfect lighting.

More Than Coffee:

This brand is bigger than what’s in your cup. It’s about:

- Showing up every day

- Building something real

- Laughing when things go sideways

- And remembering that a little humor goes a long way

Because at the end of the day, we’re all just figuring it out.

The Bottom Line:

We’re a farm-built, no-BS coffee brand powered by real animals, real work, and real people.

So whether you’re here for the coffee, the donkeys, or just the attitude...

Welcome to the crew.

And remember—

Don’t Be An Ass.